Should you print your labels in house yourself or outsource to a label company? You’ve probably heard of the saying, “If you want something done well, do it yourself.” However, if you don’t have the right tools, knowledge, and experience, you’ll probably regret it and waste a lot of time and money. The decision comes down to a few factors: the simplicity or complexity of your label design, material and adhesive, how many labels you need to print, and what kind of product look and market you’re after. If your label design is simple, the material and adhesive are standard, and you don’t need that many labels, then printing your own labels is worth considering, but if your labels are more complex (shapes, sizes or specialty material such as gloss, foil or textured), require a special adhesive (for cold temperatures, moisture resistance or removable applications, for instance), or if your product has a speciality or niche appeal for high-end or major retailers and up against many competing brands, you’ll want to hire an established label printing company to elevate the look of your product with high-quality labels.
Hiring a professional will give you greater peace of mind that your labels will look and work great. At PRX Print, we have many customers who started out printing their own labels and then switched to us to print their labels because they’re looking for a higher quality or can’t keep up with demand, or their equipment is too costly to operate and maintain.
PRX Print prints high-quality pressure-sensitive adhesive labels, shrinksleeve labels, digitally printed pouches, retail boxes, tags, signs and banners, and more. We have a team of packaging professionals including a full-time graphic designer to assist you with your artwork and layout needs as well as determining the best solution at the best price for your packaging requirements. Call us today! (905) 670-2014 www.prxprint.com
There are many different adhesives available for labels. Here are the basic types:
Cold/Freezer Temperature: Enables a pressure-sensitive label to adhere when applied to refrigerated or frozen substrates generally +35 F or colder.
Permanent: High adhesion; usually cannot be removed without destroying the label. This is the most common adhesive and ideal for warehouse cartons or products at room temperature.
Removable: Low adhesion; can usually be removed from the substrate without pieces remaining on the surface. May cause damage to the surface of some materials. After a period of time or exposure to weather, the removable label becomes permanent.
Textile: An adhesive that removes cleanly from fabric. If left on the fabric for extended periods of time, staining may occur. Should not be used on velvet, fur, suede, leather or plastic. Ideal for clothing return labels.
Ultra Removable/Repositionable: Adhesive that allows a label to be reapplied in another area and is not limited to the number of times it can be repositioned. Repositionable adhesive does not gain permanency over time. Use for windows, glass and other surfaces where clean removal is essential.
PRX Print will work with you to determine the most effective adhesive for your label application. Contact us for your help with your next requirement!
With Augmented Reality (AR) labels, you can communicate directly with prospective customers and end users, engaging them with an exciting “life-like” experience! Educate consumers, promote your product and convert more sales with talking labels that bring your brand to life like nothing else can!
How does it work? Users download and open a free app on their mobile device and scan your label for an entire virtual experience – “live” information about your product, video instructions for use, fun and exciting contests and much more! The possibilities are endless! Use your pressure-sensitive label to differentiate your product, maximize its impact and call consumers to action.
Augmented Reality labels will deliver powerful and valuable analytics as part of your company’s marketing strategy. Along with demonstrating your product in an innovative and engaging way, they facilitate data collection with full analytics and “pay per scan” detailed, quantified statistics. Available for any budget level!
Call the label experts at PRX Print for more information about how your company can employ AR labelling! (905) 670-2014
PRX Print’s innovative FLIPOVER! label construction allows full colour printing on the back of labels for additional information such instructions for use, recipes, safety data and more! The additional space for colourful verbiage and graphics gives you more room on the front of your label to promote your product while adding space on the reverse side of the label for other information without adding material cost or having to cover up more of your product. FLIPOVER! labels from PRX Print are great idea for small packages, multi-language labelling or adding usage and promotional information to help consumers!
Why should your company use QR codes on your labels and packaging? What are the benefits?
QR Codes, Quick Response codes, are like barcodes on steroids. They are popular as a low-cost, direct link to the online world, and universal accessibility to smartphone users. QR codes allow your company to engage potential customers in a positive way by allowing them to scan your product’s QR code on its label, be directly linked to product features, benefits, promotions or end user surveys.
At PRX Print, we will generate scannable, high-resolution QR codes and integrate them into your artwork. You can even choose a custom colour for your QR code! Call us today to help you leverage this inexpensive marketing tool and increase brand awareness and sales! www.prxprint.com or (905) 670-2014 or solutions@prxprint.com.